Inaugurated in 2010, Galleria Marca Corona represents an extraordinary work of recovery and enhancement of a huge corporate heritage. Pages of history come back to life thanks to visual elements and a multimedia language provides context to every single relic, so that it becomes the absolute protagonist of an exciting narration of a territory and its values.
Galleria Marca Corona is much more than just a Company Museum: it is a real journey through Sassuolo's ceramic district.
From its origins to the present day, here we find an in-depth analysis of the evolution of ceramics as customs and needs evolved, in a veritable discovery journey into the know-how and excellence of Made in Italy.
From 1741 to the present day: a journey through time and the evolution of ceramics
Inaugurated in 2010, Galleria Marca Corona tells the many technical and stylistic changes occurred over the last three centuries, through the founding and evolution of the Sassuolo ceramic district, culminating in the arrival of technicians and qualified personnel to give origin to the reality we are familiar with today.
Entering this place – full of history and timeless charm -, you will come across more than 250 items including artefacts, books, photographs and documents: a chronological journey starting from 1741, the year the company was founded, right up to the present day.
From 1741 to the present day: a journey through time and the evolution of ceramics
Inaugurated in 2010, Galleria Marca Corona tells the many technical and stylistic changes occurred over the last three centuries, through the founding and evolution of the Sassuolo ceramic district, culminating in the arrival of technicians and qualified personnel to give origin to the reality we are familiar with today.
Entering this place – full of history and timeless charm -, you will come across more than 250 items including artefacts, books, photographs and documents: a chronological journey starting from 1741, the year the company was founded, right up to the present day.
It is therefore possible to admire what was produced in the mid-eighteenth century, and then move on to the mid-nineteenth century, where the famous Sassuolo white and its combination with blue (a chromatic combination that Marca Corona still preserves in its logo) can be seen for the first time. We pass through the extensive Rubbiani production with the great artists Bagnoli, Casaltoli, Neri, Barberini, up to the first artisan productions of the twentieth century, their industrialisation with the first dry-pressed tiles, and then end with the advent of modern industrial tiles.
Majolica tableware and finely decorated furnishing accessories dating back to far-off eras gradually give way to the creations through which Marca Corona has distinguished itself and is recognised all over the world: reliable ceramic surfaces with superior technical performance and, above all, perfectly able to respond and adapt to changing fashions, customs and social habits. All this without losing sight of the company’s core values: quality, uniqueness, respect and care for the territory and the environment.
The whole exhibition space, conceived by Studio Progettisti Associati, offers visitors a true multimedia tour, involving them into photographic documentation, explanatory videos and interactive stories that provide context for each piece on display.
Museimpresa: the story of Marca Corona and the ceramic district outside the Galleria Marca Corona
One of our objectives has always been to promote the history of the area and our district, and to promote the quality and beauty of Italian ceramics.
As of this year, we have chosen to join Museimpresa, the Italian Association of Business Archives and Museums, which brings together over 100 museums and archives of large, medium and small Italian companies.
Giving visibility to and promoting the exchange and dissemination of knowledge and experience linked to the world of Marca Corona and, more generally, to Sassuolo’s ceramics sector, are just some of the aims of this ambitious project that makes us proud.
Among the many initiatives, we can already tell you about two very special and eye-catching events:
Nel Tempo di una Storia
Promoted by Museimpresa and Assolombarda, the project Nel Tempo di una Storia (In the Time of a Story) aims to convey the industrial and cultural heritage preserved in the museums of Italian companies through the story told by Simone Bramante Photography – aka Brahmino – one of the most popular photographers and content creators on the web, with over 1 million followers on Instagram. Through his social channels and the “What Italy Is” Blog, Brahmino promotes the beauty of Italy by focusing on unusual destinations, visiting the museums that are part of the initiative and celebrating cultural tourism both physically and digitally.
On the Instagram channel of What Italy Is you can browse through the featured stories called “Museimpresa” to see the content already created and published by Bramante.
Adi Museum
Inside the prestigious ADI Design Museum in Milan, inaugurated last May, there is a space entirely dedicated to Museimpresa and its members: more precisely, a video installation depicting a large working digital clock.
Every minute, the clock alternates with images representative of each of the organisations in the Museimpresa, including Galleria Marca Corona itself and its precious ceramics.
