Corporate values become travelling works of art thanks to the creativity of artists
Galleria
Marca Corona



Galleria
Marca Corona
Galleria Marca Corona is much more than just a Company Museum: it is a real journey through Sassuolo’s ceramic district. From its origins to the present day, here we find an in-depth analysis of the evolution of ceramics as customs and needs evolved, in a veritable discovery journey into the know-how and excellence of Made in Italy.
As of 2021, Galleria Marca Corona becomes a member of Museimpresa, the Associazione Italiana Archivi e Musei d’Impresa, an Italian organisation that brings together the corporate museums of large, small and medium-sized enterprises and promotes them throughout Italy, to safeguard the memory of Italian industry and favour the testimonies of an extraordinary manufacturing capability, a driver of sustainable development and cornerstone of a widespread economic, social and civil culture.

The contemporary art route undertaken by Marca Corona is part of the history of a district that consecrated the fortune and, at the same time, the vocation of a territory.
Marca Corona per l’Arte (Marca Corona for art) is a participatory artistic journey that entrusts a recognised artist each year with the interpretation of the company’s values, which, with the collaboration of employees, becomes a travelling work of art.
ricAMARE
by Pino Deodato
for Marca Corona

For the fourth edition of Marca Corona per l’Arte, Pino Deodato created ricAMARE. Il ricamo è un gesto d’amore , a site-specific work that combines tradition, innovation and identity. The artist has reinterpreted the slow and meditative action of embroidery – eternal synonym of care and dedication – in the language of terracotta.
